I am Tamara Mellon, former co-founder/Chief Creative Officer at Jimmy Choo, and I'm starting a new chapter with my own digitally-led, direct-to-consumer shoe company that is redefining what it means to be a luxury brand. It's my fervent belief that now is the time for a new luxury shoe brand for women... one that:
is by women, for women - beautiful shoes designed, fit and wear-tested by myself.
Offers classic craftsmanship at better prices - by selling direct-to-women, we can produce the finest Italian-made shoes without the traditional retail markup.
redefines luxury service for every customer, including cobbler care for 2-years after purchasing any of our shoes.